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Ford teases F-150 reveal, plans to capture buyers not yet sold on electric vehicles

​​​​​​​View Date:2024-12-24 04:17:15

Pickup drivers worried about being forced to drive an all-electric vehicle need to just breathe. Not only will gasoline-powered trucks be around for at long time, but the maker of the bestselling truck in America just disclosed plans to keep traditional F-150 customers happy.

Ford CEO Jim Farley said he is hearing consumers who express apprehension about all-electric vehicles and has adjusted company strategy in a way that sets the automaker apart from competitors.

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